Shell starting to edge out 7-Eleven Singapore
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Convenience store chain 7-Eleven Singapore is about to divorce from oil company Shell after an 11-year partnership.
Shell Singapore has started rebranding its petrol station convenience offer to align with its “long-term business strategy”. Retail general manager Aarti Nagarajan says this started with the launch of its Tampines Avenue 2 station in June.
“A national revamp will take place in phases with the introduction of Shell Select and Deli by Shell”.
Saying the move would allow it to focus on more profitable activities, Shell engaged 7-Eleven in 2006 to run its petrol station network in Singapore. It had nearly 70 stations then, but the number has dropped to 57.
“We are committed to invest and grow our retail business in Singapore, which remains a strategic country for Shell,” says Nagarajan.
Questions & Answers
Q.What is Shell doing with its petrol station convenience stores in Singapore?
What is Shell doing with its petrol station convenience stores in Singapore?
Shell is rebranding its petrol station convenience offer to align with its long-term business strategy. This involves introducing Shell Select and Deli by Shell, starting with its Tampines Avenue 2 station in June.
Q.Why did Shell initially partner with 7-Eleven in Singapore?
Why did Shell initially partner with 7-Eleven in Singapore?
Shell engaged 7-Eleven in 2006 to run its petrol station network. The move was intended to allow Shell to focus on more profitable activities at the time, enhancing its retail operations.
Q.How many Shell petrol stations currently have 7-Eleven outlets in Singapore?
How many Shell petrol stations currently have 7-Eleven outlets in Singapore?
Shell's petrol station network in Singapore currently has 57 stations. This number has dropped from nearly 70 stations that were part of the network when the partnership began in 2006.
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