Sharp launches Aquos Crystal 4G smartphone in Indonesia

Japanese electronics company Sharp has launched its first Aquos wireless phone, the Sharp Aquos Crystal, in Indonesia, The Jakarta Post reports. The Aquos Crystal will be on sale in Indonesia for IDR 3.99 million (approximately USD 302.9). Sharp targets sales of over 100,000 Aquos Crystal units during the first six months of this year.

The 4G-ready smartphone runs on Android 4.4 KitKat and features a 5-inch edge-to-edge HD screen, Clari-Fi technology for enhanced digital sound quality, an 8-megapixel rear-facing camera, a 1.2-megapixel front-facing camera, HD voice, an embedded 2,040mAh battery, a 1.2GHz quad-core processor, and 1.5GB RAM and 8GB ROM.

Indonesia accounts for 40 percent of Sharp’s total sales in India, Southeast Asia, Oceania and the Middle East, said Sharp Electronics Indonesia president director Fumihiro Irie. “Our target is to obtain sales from the middle to high-end market, which accounts for only 30 percent of the country’s smartphone market. We won’t enter into low-end products that account for 70 percent of the market,” Irie said.

According to Sharp Electronics Indonesia’s national sales manager for smartphone, David Leonard, the manufacturer already has 20,000 ready-stocks available across distribution channels owned by its distributor partner Surya Citra Multimedia. “We’re also partnering with online store blibli.com to sell the product. We remain open to similar partnerships with other online stores or marketplaces,” he said.