Shanghai Tang launches fragrance range
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Hong Kong born luxury fashion label Shanghai Tang is expanding from fashion and homewares into the fragrance business.
While Shanghai Tang, now part of French based Richemont Group, has offered scents for some years, this week’s launch takes it into the top tier of parfumeries.
The Silk Road Fragrance Collection, the company says, “conjures up the spirit of adventure through a sensory journey from East to West – reflecting the essence of the brand which fuses Chinese with Western fashion”.
“Inspired by the exotic landscapes, rich colors and sense of adventure of the Silk Road, our master parfumier has created for Shanghai Tang a captivating collection of precious fragrances… infused with all the mystery and sensuality of the Silk Road.”
The parfumier is Carlos Benaim, a past winner of the prestigious American Society for Perfumers Lifetime Achievement Award for his contribution to the world of fragrance who has created signature scents for brands including Armani, Carolina Herrera, Prada and Maison Martin Margiela.
Drawing on his personal travels in China, Benaim designed the collection to pay tribute to the grandeur of Chinese culture through a suite of eight multi-layered, unique scents – five for women and three for men. Each highlights one or two exceptional ingredients that evoke the romance of the ancient caravans carrying Chinese treasures along the Silk Road to the western world.
Each fragrance is housed in precious bottle that prominently features the Shou. This Chinese symbol of longevity is cited as one of the Five Blessings: longevity, wealth, health, love and virtue.
Questions & Answers
Q.Who created the new Silk Road Fragrance Collection for Shanghai Tang?
Who created the new Silk Road Fragrance Collection for Shanghai Tang?
The collection was created by Carlos Benaim, a master parfumier. He is a past winner of the American Society for Perfumers Lifetime Achievement Award and has designed signature scents for several well-known brands previously.
Q.What is the inspiration behind the new fragrance collection?
What is the inspiration behind the new fragrance collection?
The collection is inspired by the exotic landscapes, rich colours, and sense of adventure of the Silk Road. It aims to evoke the romance of ancient caravans carrying Chinese treasures, reflecting the brand's fusion of Chinese and Western elements.
Q.How many fragrances are included in the new collection, and are they gender-specific?
How many fragrances are included in the new collection, and are they gender-specific?
The collection features a suite of eight unique, multi-layered scents. Five of these fragrances are designed for women, and the remaining three are created for men.
Q.What distinguishing feature is present on each fragrance bottle?
What distinguishing feature is present on each fragrance bottle?
Each fragrance bottle prominently features the Shou, a Chinese symbol of longevity. This symbol is considered one of the Five Blessings, alongside wealth, health, love, and virtue.
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