Fashion
Hong Kong born luxury fashion label Shanghai Tang is expanding from fashion and homewares into the fragrance business.
While Shanghai Tang, now part of French based Richemont Group, has offered scents for some years, this week’s launch takes it into the top tier of parfumeries.
The Silk Road Fragrance Collection, the company says, “conjures up the spirit of adventure through a sensory journey from East to West – reflecting the essence of the brand which fuses Chinese with Western fashion”.
“Inspired by the exotic landscapes, rich colors and sense of adventure of the Silk Road, our master parfumier has created for Shanghai Tang a captivating collection of precious fragrances… infused with all the mystery and sensuality of the Silk Road.”
The parfumier is Carlos Benaim, a past winner of the prestigious American Society for Perfumers Lifetime Achievement Award for his contribution to the world of fragrance who has created signature scents for brands including Armani, Carolina Herrera, Prada and Maison Martin Margiela.
Drawing on his personal travels in China, Benaim designed the collection to pay tribute to the grandeur of Chinese culture through a suite of eight multi-layered, unique scents – five for women and three for men. Each highlights one or two exceptional ingredients that evoke the romance of the ancient caravans carrying Chinese treasures along the Silk Road to the western world.
Each fragrance is housed in precious bottle that prominently features the Shou. This Chinese symbol of longevity is cited as one of the Five Blessings: longevity, wealth, health, love and virtue.
