Shanghai Tang goes back to its roots
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Shanghai Tang, recently acquired by Chinese entrepreneur Chen Danxia and Lunar Capital, goes back to its roots with the appointment of Victoria Tang-Owen, the daughter of the visionary founder David Tang, as Creative Director.
Together with the appointment of Victoria to rebuild on her father’s legacy, the brand will continued to be led by the CEO Maurizio De Gasperis, former Managing Director of the brand.
The headquarters will remain in Hong Kong, and has just welcomed a new General Manager of Global Retail, Elisabetta Bazzini, with extensive experience in Asia working with a number of luxury fashion companies including Gucci, DFS, Versace and Max Mara.
Leveraging the heritage of the Chinese luxury brand, Victoria is set to reinterpret Shanghai Tang’s unique brand aesthetics.
Shanghai Tang is the first Chinese authentic contemporary luxury brand founded in 1994 by Sir David Tang, and thereafter under Richemont’s ownership for almost two decades.
Questions & Answers
Q.Who is leading Shanghai Tang now that it has been acquired?
Who is leading Shanghai Tang now that it has been acquired?
The brand will continue to be led by CEO Maurizio De Gasperis, who was previously its Managing Director. Victoria Tang-Owen has also been appointed Creative Director, with a focus on reinterpreting the brand's aesthetics and heritage.
Q.What is the new Creative Director's connection to Shanghai Tang?
What is the new Creative Director's connection to Shanghai Tang?
Victoria Tang-Owen is the daughter of Sir David Tang, who founded Shanghai Tang in 1994. Her appointment is part of a strategy to rebuild on her father's legacy and reinterpret the brand's unique aesthetics.
Q.Where will Shanghai Tang's main office remain after the acquisition?
Where will Shanghai Tang's main office remain after the acquisition?
The company's headquarters will continue to be located in Hong Kong. A new General Manager of Global Retail, Elisabetta Bazzini, has also recently joined the team there.
Q.Who are the new owners of Shanghai Tang?
Who are the new owners of Shanghai Tang?
Shanghai Tang has recently been acquired by Chinese entrepreneur Chen Danxia. Lunar Capital is also part of the ownership group that has taken over the brand.
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