Shanghai Tang flagship launches 360 tour

Two years ago, Richemont-owned luxury fashion brand Shanghai Tang relocated its flagship from the historic Pedder Building into a new location off the usually beaten path of die-hard shoppers.

The decision was purely financial – the building’s owners ramped up the rental so much, the brand could not justify the overhead; apparently Abercrombie & Fitch considered the investment more palatable.

The new flagship is located on 1 Duddell St, not far from Pedder St as the crow flies, but a location arguably so obscure most foreigners, as opposed to locals, struggle to find it.

This week, Shanghai Tang has solved that problem, creating a 360 panoramic online journey through the flagship, accessible online from anywhere in the word.

The high resolution view  is hosted by Google. Users can use their mouse or trackpad to zoom in on various displays and turn a full circle on each of the store’s three floors.

“Whether or not you have had the chance to visit us in central Hong Kong, we are proud to introduce our first 360 online virtual tour of our Shanghai Tang Mansion,” the band said in an email to its fan base this week.