Shanghai Fashion Week to continue despite coronavirus threat
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Shanghai Fashion Week organizers announced that the event will proceed after early fears it would be postponed due to the coronavirus outbreak.
The organizers released a statement saying Shanghai Fashion Week will be held on the same dates earlier scheduled: March 24-30.
Since the coronavirus crisis began in late January, Chinese fashion industry professionals have been unable to participate in fashion weeks held in London, Milan, and Paris. But they are expected to participate in the coming event where more than 100 Chinese designers and brands are expected to showcase their 2020 Autumn/Winter designs.
Live Streaming is also expected to be used in marketing their Spring/Summer products.
“We hope this new form will allow designers to try different ways to display their design and different channels to market and sell,” vice secretary of Shanghai Fashion Week committee, Lu Xiaolei said.
Questions & Answers
Q.Which fashion weeks were Chinese professionals unable to attend due to the coronavirus crisis?
Which fashion weeks were Chinese professionals unable to attend due to the coronavirus crisis?
Since the coronavirus crisis began in late January, Chinese fashion industry professionals have been unable to participate in fashion weeks held in London, Milan, and Paris. They are now expected to participate in Shanghai Fashion Week.
Q.How will Shanghai Fashion Week use technology for its upcoming event?
How will Shanghai Fashion Week use technology for its upcoming event?
Live streaming is expected to be used to market Spring/Summer products. This new form will allow designers to display their designs and explore different channels for marketing and selling their collections.
Q.When is Shanghai Fashion Week scheduled to take place?
When is Shanghai Fashion Week scheduled to take place?
Shanghai Fashion Week organizers confirmed the event will be held on its originally scheduled dates. It is planned to run from March 24th to March 30th, showing 2020 Autumn/Winter designs.
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