Shake Shack Korea is coming closer
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New York burger chain Shake Shack is set to make its Korean debut as early as July.
The Shake Shack Korea licence was secured by Korean food and confectionary giant SPC Group last year and the first outlet is currently under construction in the Gangnam district of Seoul.
The company says the grand opening of the debut store is planned for some time in July or August.
Shake Shack, an American fast casual restaurant. is best known for its burger and milkshake combo.
SPC says construction of the first store is well under way. “Gangnam is one of the most vibrant and energetic areas of Seoul,” said a spokesman. “It’s the perfect place to reenact the dynamic atmosphere of Shake Shack’s flagship restaurant in Madison Square Park.”
Last year Shake Shack signed a licensing agreement with Japanese company Sazaby League, local operator of Starbucks. The two companies plan to open 10 Shake Shacks in Japan by 2020, with the first, in Tokyo, scheduled to open in 2016.
Questions & Answers
Q.Which company is responsible for bringing Shake Shack to Korea?
Which company is responsible for bringing Shake Shack to Korea?
Korean food and confectionary giant SPC Group secured the licence for Shake Shack Korea. They are overseeing the construction and launch of the first outlet in Seoul.
Q.When is the first Shake Shack outlet in Korea expected to open?
When is the first Shake Shack outlet in Korea expected to open?
The grand opening of the debut store in Seoul is planned for some time in July or August of this year. Construction is currently well under way.
Q.Why was Gangnam chosen as the location for the first Korean Shake Shack?
Why was Gangnam chosen as the location for the first Korean Shake Shack?
A spokesman stated that Gangnam is one of Seoul's most vibrant and energetic areas. They believe it is the perfect place to recreate the dynamic atmosphere of Shake Shack's flagship restaurant.
Q.Does Shake Shack have plans to expand into other Asian markets?
Does Shake Shack have plans to expand into other Asian markets?
Yes, Shake Shack signed a licensing agreement with Japanese company Sazaby League last year. They plan to open 10 Shake Shacks in Japan by 2020, starting with one in Tokyo in 2016.
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