Sephora Takashimaya reopens with a gold-member concierge service
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Sephora Takashimaya has reopened after a two-month renovation with a concierge service for gold members.
The beauty retailer’s new store has also elevated its in-store experience by integrating both technology and more of a human touch.
Touted as “the store that spoils you”, the outlet offers Sephora Singapore’s newest brands and product lines. Jo Malone London, Aerin, Miller Harris and Loewe will be exclusively available at Sephora Takashimaya.
A new fragrance discovery bar offers a curation of both niche and popular scents for perfume lovers.
Personalised consultations are available at the six-seater beauty studio, using the retailer’s unique Skincredible app. Combining a survey and a skin scan, the consultation service curates product recommendations for shoppers.
However, the biggest innovation a Gold Member Concierge service, for the top tier of Sephora Takashimaya’s loyalty program members (those who spend more than S$1500 annually).
The personal-shopper experience can be booked online and begins the moment customers step into the store.
The 60-minute session starts with a welcoming drink, hand towels and hand massage treatment, followed by free hair and makeup touch-ups, and an analysis of skin health. A guided shopping spree follows, before customers can skip checkout queues using a dedicated Gold members facility.
The service ends with the customer’s shopping bags carried to their car.
Questions & Answers
Q.What new exclusive brands will Sephora Takashimaya offer?
What new exclusive brands will Sephora Takashimaya offer?
The store will exclusively stock Jo Malone London, Aerin, Miller Harris, and Loewe products. These brands are part of Sephora Singapore's newest offerings at the refurbished outlet.
Q.What is the purpose of the Skincredible app at the beauty studio?
What is the purpose of the Skincredible app at the beauty studio?
The Skincredible app is used for personalised consultations at the six-seater beauty studio. It combines a survey and a skin scan to curate specific product recommendations for shoppers based on their skin health.
Q.What benefits do Gold Members receive with the new concierge service?
What benefits do Gold Members receive with the new concierge service?
Gold members get a 60-minute personal shopping session including a welcoming drink, hand massage, free hair and makeup touch-ups, and a skin health analysis. They also receive a guided shopping spree, queue-skipping at checkout, and bag-carrying to their car.
Q.What are the eligibility requirements for the Gold Member Concierge service?
What are the eligibility requirements for the Gold Member Concierge service?
To qualify for the Gold Member Concierge service, customers must be in the top tier of Sephora Takashimaya’s loyalty program. This specifically applies to members who spend more than S$1500 annually at the store.
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