Sephora to open new Highpoint Shopping Centre store next month
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Global beauty giant ,Sephora, is continuing its expansion in Australia as it opens its new store at Highpoint Shopping Centre on November 2.
This will be the global retailer’s 13th Australian store and third in Victoria, (Melbourne Central and Chadstone).
The new store will feature over 100 cosmetic brands including exclusive lines from Marc Jacobs Beauty, Givenchy, Tarte, Anastasia Beverly Hills and the new Fenty Beauty by Rihanna.
“We can’t wait to bring another Sephora store to Victoria,” said Sephora country manager Libby Amelia.
“The demand for more Melbourne stores has been considerable and we want to be able to meet the expectations of our local beauty aficionados. Highpoint Shopping Centre is a great fit for us and we’re looking forward to launching there next month.
Sephora is also expanding its product offering in-store and online, with the recent launch of its new Wellness Category. The all-new Wellness Category features health and wellness brands including; KORA Organics, The Beauty Chef & WellCo.
Questions & Answers
Q.Which specific brands will be exclusive to Sephora in the new Highpoint store?
Which specific brands will be exclusive to Sephora in the new Highpoint store?
The new store will feature exclusive lines from Marc Jacobs Beauty, Givenchy, Tarte, Anastasia Beverly Hills, and the recently launched Fenty Beauty by Rihanna. These brands are part of the over 100 cosmetic brands available.
Q.What is Sephora's total number of stores in Australia after this opening?
What is Sephora's total number of stores in Australia after this opening?
After the Highpoint Shopping Centre location opens, Sephora will have a total of 13 stores across Australia. This new store marks its third in Victoria.
Q.What new product category has Sephora recently introduced both in-store and online?
What new product category has Sephora recently introduced both in-store and online?
Sephora has recently launched a new Wellness Category, expanding its product offering. This category includes health and wellness brands such as KORA Organics, The Beauty Chef, and WellCo for customers.
Q.Which other locations in Victoria already have Sephora stores?
Which other locations in Victoria already have Sephora stores?
Currently, Sephora has two existing stores in Victoria. These are located at Melbourne Central and Chadstone. The Highpoint Shopping Centre store will be the third in the state.
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