Sephora launches first WA pop-up inside David Jones

Beauty brand Sephora has launched its first location in Western Australia, housed within the David Jones in Claremont Quarter Shopping Centre, Perth.

The pop-up will run until January, or until stock runs out, and will offer Christmas Gift collections that feature products from Huda Beauty, Becca Cosmetics and Fenty Beauty.

Perth property group Hawaiian general manager of shopping centers Scott Greenwood said the pop-up will give Perth beauty fans the chance to get their hands on international cosmetic brands in time for Christmas.

“We are proud we can assist our retailers offering international brands to Claremont Quarter shoppers,” Greenwood said.

“The pop-up Sephora has arrived in David Jones just in time for people to start their Christmas Shopping.

“It will also be warmly welcomed by those who love the Sephora brand but until now have only been able to access products online or interstate.”

Sephora signed a strategic partnership with David Jones in 2018, which at the time resulted in the opening of a concept store in David Jones’ Bourke Street, Melbourne flagship.

The launch of the pop-up continues this partnership, as well as Sephora’s expansion into new locations in Australia, has launched its first store in Rundle Mall, South Australia in October.

Parent company LVMH recently revealed a solid third-quarter result, with all business groups and regions contributing to an 11 percent increase in revenue.

Sephora itself continued to see strong organic growth, especially in Asia and the Middle East, and enjoyed rapid online revenue growth.