Sephora Korea to open door next year

A situations vacant post has revealed French beauty brand Sephora’s plans to launch in Korea next year.

The job posting for a human resources manager with Sephora Korea included an announcement that the personal and beauty care store chain will be opening an outlet in Korea in the third quarter of next year.

While this is the brand’s first venture into the South Korean market, it already operates a network of 2300 stores worldwide since being acquired by luxury conglomerate LVMH in 1997. It has operated in China since 2005, where it has 222 outlets.

Sephora Korea is likely to face tough competition from the local brands dominating the domestic market.