Seoul mall uses media art To Indicate the Air Quality
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Hanwha Galleria is informing Seoul citizens of fine-dust levels by using media art installed on the exterior of its department stores.
If the fine-dust concentration is at “bad” levels, the lighting installed on the exterior of the Galleria Luxury Hall sends out red flashing signals three times before displaying a video consisting mainly of red.
And on days when fine dust is low, images will be composed mainly of green hues.
The initiative is part of Hanwha Galleria’s “Right! Galleria” campaign to encourage a culture of eco-friendly and sustainable consumption.
As part of the Galleria campaign, the company will publicise fine dust levels.
Hanwha Galleria will also give KF94 certified masks to customers who make a purchase on days when fine dust levels are 81μg/m3 or higher.
The masks will be provided 10 times every day when fine dust levels are recorded as “bad.”
Questions & Answers
Q.What is the primary purpose of the media art installation on Hanwha Galleria's department stores?
What is the primary purpose of the media art installation on Hanwha Galleria's department stores?
The media art installation informs Seoul citizens about fine-dust levels. It uses different colours and flashing signals to indicate whether the air quality is good or bad.
Q.How does Hanwha Galleria visually represent 'bad' fine-dust levels to the public?
How does Hanwha Galleria visually represent 'bad' fine-dust levels to the public?
When fine-dust concentration is 'bad', the exterior lighting sends out red flashing signals three times. This is followed by a video display consisting mainly of red colours.
Q.What additional action does Hanwha Galleria take when fine dust levels are significantly high?
What additional action does Hanwha Galleria take when fine dust levels are significantly high?
Hanwha Galleria gives KF94 certified masks to customers who make a purchase on days when fine dust levels are 81μg/m3 or higher. Masks are provided 10 times daily when levels are 'bad'.
Q.Which specific campaign is this initiative a part of for Hanwha Galleria?
Which specific campaign is this initiative a part of for Hanwha Galleria?
This initiative is part of Hanwha Galleria's 'Right! Galleria' campaign. The campaign aims to encourage a culture of eco-friendly and sustainable consumption among its customers.
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