Seiko Japan opens ‘Premium Boutique’

Seiko Japan has opened a world first “Seiko Premium Boutique” in Tokyo.

The new store is the first shop to carry Seiko’s three luxury brands exclusively: Grand Seiko, Credor and Galante. It is located in the high-end Ginza shopping district.

Wang Leehom, a famous Chinese-American singer and actor who has been Seiko’s brand ambassador in Asia since 2011, joined Shinji Hattori, president & CEO of Seiko Watch Corporation to open the store.

“Showcasing our prestigious collections, this boutique will offer a true window to the Seiko world and visitors will experience the uniqueness of Seiko’s craftsmanship and Japanese hospitality,” Hattori said at a press conference to mark the opening.

After a ribbon-cutting ceremony with Hattori at the boutique, Wang Leehom became the store’s first customer, perusing the topline products on display, including Credor Spring Drive Minute Repeater which sells at 33,000,000 yen (US$265,000).

“It is my great honor to have a chance to attend this festive occasion in the center of Tokyo. I was deeply impressed with Seiko’s masterpieces such as Credor Minute Repeater. They are true culmination of legendary Japanese craftsmanship and cutting-edge technologies,” he said.