Segway China launches flagship store

‘Short-distance transport’ brand Segway China has launched a flagship store in Beijing.

Segway COO Zhao Zhongwei and VP for Asia Pacific sales Huang Chen has issued licences to eight dealers from across greater China.

With a minimalist interior design, the Beijing store’s dominant tone is set by the black-and-white Segway VI. Cambered elements and intelligent lighting systems create different colours and a futuristic atmosphere.

Covering 629 sqm, the store has five zones – demonstration, test drive, after-sale services, VIP reception and an office. The demonstration zone features Segway and Ninebot‘s latest offerings as well as and futuristic products like the Segway Robot and Puma.

The Segway flagship is at the Beichen Century Center.

Attending the opening ceremony were Segway Group investor Yu Quan and global sales agents. Speakers included Segway CEO Gao Lufeng and investor representatives Hu Haiquan and Chen Yufan.