Second Courts store in Indonesia begins construction
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Courts Asia, the operator of retailer Courts Megastore, began with construction of its second outlet in Indonesia on Thursday, as the company races to tap into the country’s growing middle-income group.
The three-storey structure will boast 20,400 square metres of retail space in Bumi Serpong Damai, a satellite city located south of Jakarta, said Terence Donald O’Connor, Courts Asia’s executive director and group chief executive.
That would dwarf Court’s first store in Bekasi, which offers 12,000 square metres of soft retail space and is currently the biggest Courts Megastore in Southeast Asia.
Questions & Answers
Q.What is the primary reason Courts Asia is expanding its presence in Indonesia?
What is the primary reason Courts Asia is expanding its presence in Indonesia?
Courts Asia is expanding in Indonesia to capitalise on the country's growing middle-income consumer group, indicating a deliberate step to tap into this demographic's purchasing power.
Q.How does the size of the new store compare to Courts Asia's existing Indonesian outlet?
How does the size of the new store compare to Courts Asia's existing Indonesian outlet?
The new Bumi Serpong Damai store will be significantly larger, with 20,400 square metres of retail space, compared to the 12,000 square metres of the Bekasi store.
Q.Where is Courts Asia's second Indonesian store being constructed?
Where is Courts Asia's second Indonesian store being constructed?
The second Courts store in Indonesia is being constructed in Bumi Serpong Damai, which is a satellite city located south of Jakarta.
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