Saxo Bolsters APAC Growth Strategy with New Institutional Business Head
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Saxo, a leading digital broker, has named Gift Muthita Anankaphannan as their new Regional Head of Institutional Business for Asia-Pacific, in a move to strengthen their foothold in a prime market. Anankaphannan will be based in Singapore, and her role will involve leading the institutional business throughout the Asia-Pacific region while partnering with clients to enhance the offerings of Saxo.
Anankaphannan’s Wealth of Experience
Anankaphannan has an impressive career history, having previously served as a Senior Relationship Manager at Saxo. She brings over 16 years of experience spanning both the technology and institutional financial services sectors.
Before her tenure at Saxo, she spent over a decade at Google, holding senior positions in sales, product strategy, and go-to-market execution, with her work encompassing AI-powered solutions. Anankaphannan kick-started her career in financial services at Bloomberg, where she specialized in equities and equity derivatives. Here, she provided data-driven insights to traders, analysts, and portfolio managers.
Mahesh Sethuraman, the CEO of Saxo Singapore, praised Anankaphannan’s extensive experience with institutional partners and her deep understanding of Saxo’s FinTech DNA. He cited her excellent ability to foster long-term client relationships and lead high-performance teams.
Saxo’s Institutional Business Growth
Institutional clients make up a significant portion of Saxo’s international business, contributing to nearly one-third of the group’s overall income. Over the past year, the number of global institutional end-clients witnessed a 23 percent growth.
Saxo recently collaborated with Singapore’s Trust Bank to roll out TrustInvest, a unique in-app investment tool that enables users to directly trade US stocks and exchange-traded funds (ETFs) via the Trust Bank app, with investments starting from a minimum of $10.
Anankaphannan’s main role will be to steer the next stage of Saxo’s institutional growth in the Asia-Pacific. She stated that the region remains a crucial growth market for Saxo, and the company is dedicated to further scaling their institutional offering in the region.
Questions & Answers
What is Gift Muthita Anankaphannan’s new role in Saxo?
She is the new Regional Head of Institutional Business for Asia-Pacific at Saxo.
What is Anankaphannan’s professional background?
She has over 16 years of experience in the technology and institutional financial services sectors, having previously worked at companies like Google and Bloomberg.
What efforts is Saxo making to grow their institutional business?
Saxo is focusing on enhancing their offerings and has recently launched an in-app investment tool called TrustInvest in collaboration with Trust Bank.