Sanrio x Megology launches new capsule collection

Global lifestyle brand Sanrio has teamed up with artist, entrepreneur and Megology brand founder Megan Bomgaars to create Sanrio x Megology, a new capsule collection of fashion graphic t-shirts.

Megan Bomgaars is a self-advocate with Down syndrome who shares her life experiences to inspire and encourage others. The Sanrio x Megology collection (officially marketed with a heart symbol in place of the x) comprises fashion t-shirts and sweatshirts, produced in partnership with apparel manufacturer Jerry Leigh.

The range combines Megan’s creative designs and motivating mottos including ‘Don’t Limit Me’…’I Can, I Will’…’Don’t Forget Your Sparkle’ with bold graphics of her favorite Sanrio characters including Hello Kitty and Badtz-Maru.

“My partnership with Sanrio x Megology is my biggest dream come true,” says Bomgaars. “I’ve always loved Hello Kitty and now she’s my best friend! We have a lot to say with her heart and my voice!  Don’t limit us!”

Bomgaars is one of the stars of the Emmy Award-winning A&E docu-series Born This Way, which follows a group of young adults born with Down syndrome who pursue their passions and lifelong dreams, while defying society’s expectations. The fourth season of the show premieres August 15 at 8pm on A&E in the US. Recently, she composed a popular video called, “Don’t Limit Me” about her experiences and beliefs about being fully included in her community while overcoming limitations.

As an artist, Megan has taken a lifetime of creative experiences and turned them into a full-time passion with her Megology brand. As a surface design artist, she creates original, one-of-a-kind textiles and fabrics by incorporating unusual techniques such as dyeing with ice, manipulating fiber reactive dyes and the use of colorants. Megan’s signature techniques are fused into the Sanrio x Megology collection.

“Megan is an inspiration to so many and her positive messages align perfectly with Sanrio’s ‘small gift, big smile’ philosophy,” says Craig Takiguchi, COO of Sanrio, Inc. “It has been a pleasure working with Megan to bring her dream collection to life. Through her creative designs and favorite Sanrio characters, we are able to continue spreading Megan’s messages of encouragement and motivation to fans of all ages.”

The Sanrio x Megology collaboration will be available in adult, girls and boys sizes. The collection is available at sanrio.com; megology.com and in selected Sanrio stores, including the Sanrio flagship store located at Japanese Village Plaza in downtown Los Angeles.