Sanrio and Universal Parks & Resorts Open New Hello Kitty Retail Store Concept
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Sanrio, the global lifestyle brand best known for beloved pop iconHello Kitty, and Universal Parks & Resorts have opened the Hello Kitty Shop Featuring Hello Kitty and Friends at Universal Orlando Resort.
The Hello Kitty Shop at Universal Studios Florida marks Sanrio’s official retail debut and Hello Kitty’s first appearance at a theme park in North America. The supercute retail experience, located along Hollywood Boulevard in the theme park, offers specialty merchandise including stationery, home goods, apparel, accessories, collectibles and confectionery treats. The majority of product will be exclusive to the park. Additional Sanrio characters including Chococat, My Melody, Badtz-Maru,Pompompurin and Keroppi will also be featured.
“As Sanrio’s first official retail debut at a theme park in North America, the Hello Kitty Shop offers a new retail experience for fans of all ages,” said Jill Koch, Sr. Vice President of Brand Management and Marketing at Sanrio, Inc. “Our partnership with Universal delivers a new touch point for the brand through special products, unique merchandising and a fully branded store experience that incorporates many of our beloved characters.”
The Hello Kitty Shop at Universal Studios Florida offers a supercute, immersive environment that fans of all ages will love. Customers can shop for exclusive merchandise, enjoy photo opportunities, create souvenir versions of Hello Kitty’s signature bow, mail letters and receive small gifts. With four specially themed areas within the Hello Kitty Shop, fans can find treats at the “Hello Kitty Sweet Yummy Shop,” loungewear and home goods in the “Hello Kitty Lounge” area, multi-character accessories, stationery and gifts in the “Hello Kitty and Friends Town” area, and collectibles featuring Sanrio characters reimagined with classic Universal properties in the “Hello Kitty at the Movies” area. New products and designs will be released regularly so fans will always find something new.
Beginning March 31st, guests can also say hello to Hello Kitty herself. Hello Kitty will make regular appearances, greet fans and take photos.
Questions & Answers
Q.What is significant about this new Hello Kitty store at Universal Orlando Resort?
What is significant about this new Hello Kitty store at Universal Orlando Resort?
This shop marks Sanrio’s first official retail debut and Hello Kitty’s initial appearance at a North American theme park. It offers a new, fully branded retail experience for fans of all ages.
Q.Which other Sanrio characters will feature in the shop, alongside Hello Kitty?
Which other Sanrio characters will feature in the shop, alongside Hello Kitty?
Chococat, My Melody, Badtz-Maru, Pompompurin, and Keroppi will also be featured in the store. There is a dedicated 'Hello Kitty and Friends Town' area for multi-character merchandise.
Q.What unique experiences, beyond shopping, does the new Hello Kitty shop offer customers?
What unique experiences, beyond shopping, does the new Hello Kitty shop offer customers?
Customers can enjoy photo opportunities, create souvenir versions of Hello Kitty’s signature bow, and mail letters. Regular appearances by Hello Kitty herself will begin from March 31st.
Q.Will all the merchandise available in the store be widely accessible elsewhere?
Will all the merchandise available in the store be widely accessible elsewhere?
No, the majority of the product will be exclusive to the park. New products and designs will also be released regularly, ensuring a fresh selection for visitors.
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