Sandwich chain Isaac Toast opens in Hong Kong
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Renowned for being ‘the breakfast staple of Koreans’, sandwich chain Isaac Toast has just opened its second store in Hong Kong – seven months since its debut at Sha Tin’s New Town Plaza.
The new store is located inside Langham Place shopping center in Hong Kong’s Mongkok district.
Isaac Toast has been on the radar for many Hongkongers thanks to the Korean culture wave and was met with much anticipation during its launch with long queues. However, customers were vocal with their disappointment on restaurant guide platform OpenRice for long waits and quality inconsistencies.
Despite that, Isaac Toast looks set to continue to expand in Hong Kong now it has a second outlet trading. The brand currently has more than 800 stores in its home market and has also expanded abroad into Macau, Taiwan, the Philippines, Singapore and Malaysia, to name a few.
Meanwhile, South Korean coffee chain Tom n Toms went into liquidation in Hong Kong, shuttering all five its stores at the start of the year after succumbing to the depressed Hong Kong retail market.
Questions & Answers
Q.Where is Isaac Toast's second Hong Kong store located?
Where is Isaac Toast's second Hong Kong store located?
The new Isaac Toast outlet can be found inside the Langham Place shopping center. This location is situated in Hong Kong's Mongkok district, expanding their presence beyond Sha Tin.
Q.What issues did customers report with the first Isaac Toast store?
What issues did customers report with the first Isaac Toast store?
Customers expressed disappointment on OpenRice, citing long waiting times for orders. There were also concerns raised regarding inconsistencies in the quality of the food product at the debut store.
Q.Which other Korean food brand recently ceased operations in Hong Kong?
Which other Korean food brand recently ceased operations in Hong Kong?
South Korean coffee chain Tom n Toms recently went into liquidation in Hong Kong. All five of its stores were shuttered at the start of the year, impacted by the depressed retail market.
Q.In which other international markets does Isaac Toast operate?
In which other international markets does Isaac Toast operate?
Isaac Toast has expanded its presence internationally beyond Hong Kong. The brand currently operates in Macau, Taiwan, the Philippines, Singapore, and Malaysia, in addition to its home market.
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