Sandara Park is newest int’l endorser of Pinoy fashion retail brand

1 min readUpdated Sep 3, 2015Sep 3, 20157:00 AM

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Korean super star Sandara Park whose road to international fame started in the Philippines decided to return to where it all started by endorsing a local fashion retail brand.

“Hey guys! It’s me Sandara Park. And guess what? I’m the newest member of Team Penshoppe. I had a great time shooting my first campaign and I love the clothes,” Park said in an Instagram clip as she broke the news to her fans.

The Korean superstar made the announcement Thursday with a caption, saying she’s “happy” to be the newest face of the local retailer.

She also included a teaser photo of the campaign shot by photographer Cliff Watts who flew in from New York for the shoot.

The shoot took place last month at Golden ABC’s Studio 1155 and Gallery.

The long list of international celebrity endorsers include Cara Delevingne, Kendall Jenner, Nina Dobrev, Leighton Meester, Ed Westwick, Josh Bowman, Mario Maurer, Ian Somerhalder and the world’s highest paid male model, Sean O’Pry.

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What this means

Penshoppe's engagement of Sandara Park, a prominent Korean celebrity with deep ties to the Philippines, is a strategic play designed to resonate strongly with its target demographic. This move builds on Penshoppe's established tactic of using global figures like Cara Delevingne, suggesting a proven model for boosting brand appeal. The extensive list of international endorsers indicates Penshoppe's sustained investment in high-profile marketing. This tactic puts pressure on competitors vying for youth market share, who must now counter with equally impactful branding. The primary risk lies in ensuring the campaign effectively translates celebrity appeal into tangible sales uplift. The success will be measurable by brand engagement following the campaign’s full release.

Sarah Chen · Retail News Asia newsroom

Questions & Answers

Which specific fashion retail brand has Sandara Park endorsed?

Sandara Park has been announced as the newest international endorser for the local fashion retail brand, Penshoppe. She shared the news with her fans via an Instagram clip, expressing her excitement about joining Team Penshoppe and liking the clothes.

Where did the campaign photoshoot for Sandara Park take place?

The campaign photoshoot featuring Sandara Park took place at Golden ABC’s Studio 1155 and Gallery last month. Photographer Cliff Watts flew in from New York specifically to shoot the campaign.

Who are some of the other international celebrities who have endorsed this brand?

The brand has a long list of international celebrity endorsers, including Cara Delevingne, Kendall Jenner, Nina Dobrev, Leighton Meester, Ed Westwick, Josh Bowman, Mario Maurer, Ian Somerhalder, and Sean O’Pry.

Reader pulse

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