Samsung’s Galaxy phone most valuable brand in South Korea
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South Korean tech giant Samsung Electronics’ Galaxy smartphone was selected as the most valuable brand in South Korea for the fifth consecutive year, a survey showed Sunday.
The Samsung Galaxy phone ranked first in the brand survey by Seoul-based market researcher Brandstock, followed by E-Mart, a discount store chain by retail giant Shinsegae Co.
Incheon International Airport, South Korea’s gateway airport, climbed up one notch to take third place.
Kakao Talk, South Korea’s biggest mobile messenger with 47 million users, and Naver, the nation’s No. 1 Internet portal, came next, the researcher said.
The brand value of German automakers suffered after Volkswagen admitted that millions of its diesel cars worldwide were equipped with software that was used to cheat on emissions tests.
BMW’s rank tumbled from 12th to 31st, and Volkswagen, which ranked 71st last year, dropped out of the top 100, following the emissions cheating scandal, it said.
Questions & Answers
Q.Which company conducted the brand value survey in South Korea?
Which company conducted the brand value survey in South Korea?
The brand value survey was conducted by Brandstock, a market researcher based in Seoul. They identified Samsung's Galaxy phone as the most valuable brand for the fifth year running.
Q.Which brands ranked immediately after Samsung's Galaxy phone in the survey?
Which brands ranked immediately after Samsung's Galaxy phone in the survey?
E-Mart, a discount store chain, secured second place in the brand survey. Incheon International Airport then followed, climbing one position to take the third spot.
Q.How did Volkswagen's brand value change after the emissions scandal?
How did Volkswagen's brand value change after the emissions scandal?
Volkswagen's brand value suffered significantly following the emissions cheating scandal. It dropped out of the top 100 brands, having previously ranked 71st last year.
Q.What impact did the emissions scandal have on BMW's brand ranking?
What impact did the emissions scandal have on BMW's brand ranking?
BMW's brand ranking was negatively affected by the emissions cheating scandal involving German automakers. Its position tumbled from 12th place down to 31st.
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