Samsung to target young market via Samsung Digital Plaza
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Aiming at a young demographic, the Samsung Digital Plaza has been reimagined for its launch in Yongin City, Korea.
On the ground floor of a metal-covered three-storey building, the 1255sqm store offers its goods in a context that echoes the home. The electronics giant engaged Seoul architecture practice Betwin Space Design to create the venue’s façade and interior.
One of the display zones features audio devices by Harman, a company that became a Samsung division early last year. Samsung displays its TVs in a zone designed like a living room complete with sofas.
Aiming at occupiers of single-person flats, the compact premium zone presents special products in a setting that reflects modern living styles in Korea, says Samsung.
There is also a cafe in the middle of the store.
Photo courtesy: Samsung
Questions & Answers
Q.What is the primary target demographic for the new Samsung Digital Plaza?
What is the primary target demographic for the new Samsung Digital Plaza?
The reimagined Samsung Digital Plaza is specifically aiming at a young demographic. It has been launched in Yongin City, Korea, with its design and product displays tailored to attract and engage this particular age group.
Q.Which architecture firm designed the new Digital Plaza?
Which architecture firm designed the new Digital Plaza?
Seoul architecture practice Betwin Space Design was engaged by Samsung to create both the façade and the interior of the new Samsung Digital Plaza. The firm's work shaped the store's overall aesthetic and layout.
Q.What unique features does the Digital Plaza offer for customers living alone?
What unique features does the Digital Plaza offer for customers living alone?
The store includes a compact premium zone, which is designed specifically for occupiers of single-person flats. This area presents special products within a setting that mirrors modern living styles prevalent in Korea.
Q.Is the new Samsung Digital Plaza located within a larger complex or a standalone building?
Is the new Samsung Digital Plaza located within a larger complex or a standalone building?
The new Samsung Digital Plaza is situated on the ground floor of a metal-covered three-storey building. It occupies 1255 square metres and incorporates a café in the middle of the store.
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