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Samsung Pay wins Citi support for Singapore launch

By Rajiv MenonSingapore
1 min read
NFC payments Visa Samsung Dutch Leiden
NFC payments Visa Samsung Dutch Leiden
In this article (5)

Samsung has secured the support of Citibank as it readies the release of its mobile payments service in Singapore.

Samsung has already won around Singapore’s major banks as it prepares for the launch of its service in Q2.The company is hoping the deal with Citi will give it the edge over rival Apple, which last week announced that it had lined up five major banks, extending the use of the mobile wallet beyond a limited earlier release for AmEx cardholders.

Samsung says it will be able to tap in to Citibank’s extensive customer base and merchant network to promote greater adoption and usage of digital payments in the country.

The South Korean consumer electronics giant says it has signed up ‘thousands’ of consumer to enter into beta tests of Samsung Pay ahead of its launch later this quarter.

Questions & Answers

Q.

Which other banks are supporting Samsung Pay's launch in Singapore?

A.

The article states Samsung has secured support from Citibank and won around Singapore's 'major banks' as it prepares for the Q2 launch. Specific names of these other major banks are not provided.

Q.

How will the deal with Citibank benefit Samsung Pay?

A.

Samsung hopes the deal will give it an edge over Apple and allow it to utilise Citibank's broad customer base and merchant network. This strategy aims to encourage wider adoption and use of digital payments in Singapore.

Q.

How many customers are currently testing Samsung Pay in Singapore?

A.

Samsung has signed up 'thousands' of consumers to participate in beta tests for Samsung Pay. These tests are taking place ahead of the official launch later this quarter in Singapore.

Q.

What was Apple's strategy for expanding its mobile wallet service?

A.

Apple announced it had lined up five major banks to extend the use of its mobile wallet. This expanded offering goes beyond the limited earlier release that was exclusively for American Express cardholders.

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