Samsung Malaysia launches into regions
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Samsung Malaysia Electronics has launched its first Samsung Experience Store (SES) in Genting Highlands, at Sky Avenue mall.
It is a one-stop shop providing mobile phones and accessories as well as associated services.
Samsung Malaysia Electronics IT and mobile business unit VP Lee Jui Siang says the opening of the store is another step forward in the company’s plans to expand to different regions of Malaysia.
To mark the store’s opening, Samsung offered customers a chance to take home a personalised caricature mug specially drawn using a Galaxy Note 5. It also gave away a special-edition umbrella for Samsung product purchases.
Questions & Answers
Q.Where is the new Samsung Experience Store located?
Where is the new Samsung Experience Store located?
The new Samsung Experience Store is located in Genting Highlands, specifically within the Sky Avenue mall. This marks Samsung Malaysia Electronics' first such store in that region.
Q.What type of products and services does the new store offer?
What type of products and services does the new store offer?
The store operates as a one-stop shop, offering a range of mobile phones and their accessories. Customers can also access associated services at this location.
Q.What was offered to customers to celebrate the store's opening?
What was offered to customers to celebrate the store's opening?
To celebrate the launch, customers had the chance to receive a personalised caricature mug, drawn using a Galaxy Note 5. A special-edition umbrella was also given away with Samsung product purchases.
Q.What is the strategic purpose behind opening this new store?
What is the strategic purpose behind opening this new store?
According to Lee Jui Siang, VP of Samsung Malaysia Electronics IT and mobile business unit, this store opening represents another step in the company's broader plans to expand into various regions of Malaysia.
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