Samsung to hit back at Xiaomi with budget phone
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Samsung Electronics is gearing up to release a low-cost Tizen-powered smartphone in the USD100 price range, according to local media reports, responding to intensifying competition from Chinese budget smartphone makers shaking up the market.
The phone will be launched in India, the world’s third largest smartphone market, by end-January, South Korea’s Yonhap news agency reported on Sunday, citing industry sources.
Tizen is Samsung’s homegrown operating system which seeks to lessen its reliance on Google’s Android. While the majority of Samsung’s mobile devices run on an Android platform, the Tizen platform has been used to power some of its wearables, including its first smartwatch products.
Questions & Answers
Q.Which specific country is Samsung planning to launch this new budget phone in?
Which specific country is Samsung planning to launch this new budget phone in?
The new Tizen-powered smartphone is set to be launched in India. India is currently identified as the world's third-largest smartphone market.
Q.What is the primary motivation for Samsung releasing this new low-cost smartphone?
What is the primary motivation for Samsung releasing this new low-cost smartphone?
Samsung is releasing the phone to respond to increasing competition from Chinese budget smartphone manufacturers. These companies are significantly impacting the market.
Q.What is the intended price range for Samsung's new Tizen-powered smartphone?
What is the intended price range for Samsung's new Tizen-powered smartphone?
The new Tizen-powered smartphone is expected to be priced in the USD100 range. This positions it as a low-cost option in the market.
Q.What is Tizen, and what is its strategic importance to Samsung?
What is Tizen, and what is its strategic importance to Samsung?
Tizen is Samsung's own operating system, designed to reduce the company's dependence on Google's Android. It has previously been used in some of Samsung's wearable devices.