Samsung China’s first flagship opens, in front of Apple store
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Samsung China has opened its first flagship experience store in the market – and it is right opposite its archrival.
The almost 1000sqm Shanghai store is the brand’s largest in Asia, and stands opposite Apple’s Nanjing East Road store. The store has two sections and stocks Samsung’s full range of mobiles as well as featuring a 5G experience zone for customers to participate in large-scale cloud games and watch HD video broadcasts.
Samsung has recently readjusted its strategy in the territory, shifting all mobile device manufacturing to India and China. The experience store is the latest development in the new strategy.
Questions & Answers
Q.What is significant about the location of Samsung’s new flagship store in Shanghai?
What is significant about the location of Samsung’s new flagship store in Shanghai?
The new store is located directly opposite Apple’s existing Nanjing East Road store. This prime location places Samsung's largest store in Asia directly across from its main competitor in the market.
Q.What kind of products and experiences can customers find in the new store?
What kind of products and experiences can customers find in the new store?
Customers can explore Samsung's complete range of mobile devices across two sections. The store also features a 5G experience zone, allowing visitors to engage in large-scale cloud gaming and view high-definition video broadcasts.
Q.How does the new Shanghai flagship store fit into Samsung's broader strategy in China?
How does the new Shanghai flagship store fit into Samsung's broader strategy in China?
The experience store is the latest component of Samsung's updated strategy for the territory. This strategy recently involved moving all mobile device manufacturing to India and China, indicating a renewed focus on the region.
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