Sam’s Club plans to have 40 stores in Chinese mainland by 2020
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Sam’s Club China plans 40 more stores across China by the end of the year – with online sales anticipated to account for 13–15 per cent of its income throughout the territory by that time. The company says it will shortly launch a Sam’s Club store in Shanghai’s Qingpu, the second in Shanghai for the brand, which first opened in the city eight years ago in Pudong.
Sam’s Club operates as a members-only retail chain with a 2 million-strong membership.
“As we expand our business across China we also want to control quality and to make sure shoppers enjoy the shopping experience”, said president of Sam’s Club China Andrew Miles.
Sam’s Club’s existing Shanghai store underwent renovations that were completed last month, adding a wine tasting space, pharmacy, jewellery counter and optical center for eyewear.
“The remodelling of existing storefronts doesn’t just reflect a newer format but the way we treat our members and how we recruit members and introduce Sam’s Club” said Miles.
Membership of Sam’s Club China costs CNY260 (US$39) per annum, with premium memberships available at CNY680 ($100) annually. The majority of members join via WeChat.
Questions & Answers
Q.How many Sam's Club stores are currently planned for the Chinese mainland by the end of this year?
How many Sam's Club stores are currently planned for the Chinese mainland by the end of this year?
Sam's Club China intends to open 40 more stores across the Chinese mainland by the end of the year. This forms part of their expansion strategy for the territory.
Q.What is the expected contribution of online sales to Sam's Club's total income in China by the end of the year?
What is the expected contribution of online sales to Sam's Club's total income in China by the end of the year?
Online sales are anticipated to make up 13-15 per cent of Sam's Club's total income throughout China by the end of the year. This highlights a focus on digital channels.
Q.What is the annual cost of membership for Sam's Club China, and how do most members typically join?
What is the annual cost of membership for Sam's Club China, and how do most members typically join?
Standard membership for Sam's Club China costs CNY260 annually, with premium options at CNY680 per year. The majority of members sign up through the WeChat platform.
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