Samjin makes debut in the Philippines market
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South Korean fish cake brand Samjin has opened in the Philippines as part of a broader expansion plan for Asia.
Its first store opened in Makati at the Ayala Malls Circuit, and is operated by South Korean entertainment and logistics company Wevenine.
A spokesperson for the firm said: “We plan to market some 40 different kinds of fish cakes, including both semi-manufactured and completed products, using ingredients entirely from South Korea”.
The brand has announced plans to follow up on the opening with four further branches in the territory by the year’s end, as well as establishing a presence in Indonesia.
It has already opened in Singapore and is eyeing locations in China.
Questions & Answers
Q.Who is responsible for operating the new Samjin store in the Philippines?
Who is responsible for operating the new Samjin store in the Philippines?
The South Korean entertainment and logistics company, Wevenine, is operating Samjin's first store in the Philippines. This company manages the daily operations of the new location in Makati.
Q.What kind of ingredients will Samjin use for its fish cakes in the Philippines?
What kind of ingredients will Samjin use for its fish cakes in the Philippines?
Samjin plans to use ingredients entirely sourced from South Korea for all its fish cake products. This applies to both the semi-manufactured and completed items offered in the store.
Q.How many different types of fish cakes will Samjin offer in its new store?
How many different types of fish cakes will Samjin offer in its new store?
Samjin intends to market approximately 40 different kinds of fish cakes in its new Philippine store. This selection includes a variety of both semi-manufactured and completed products.
Q.Which other Asian countries does Samjin plan to enter after its Philippines launch?
Which other Asian countries does Samjin plan to enter after its Philippines launch?
After launching in the Philippines, Samjin plans to establish a presence in Indonesia. The brand is also eyeing potential locations in China as part of its broader Asian expansion strategy.
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