Sales starts to pickup for China Dongxiang
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First-quarter growth has been reported by sportswear company China Dongxiang Group, which owns all rights to the Kappa brand in China, Macau and Japan.
Same-store sales, excluding the Kappa Kids and Japan businesses, achieved “mid-to-high” single-digit growth year on year, while the retail performance saw high single-digit growth.
“The retail performance of Kappa stores for the overall offline platform is recovering,” says executive director/CEO/president Zhang Zhiyong.
The group designs, develops, markets and wholesales branded sportswear in China.
Questions & Answers
Q.What specific regions contributed to Kappa's reported sales growth?
What specific regions contributed to Kappa's reported sales growth?
China Dongxiang Group owns rights to the Kappa brand in China, Macau, and Japan. The same-store sales growth mentioned in the article specifically excluded the Kappa Kids and Japan businesses, indicating the main contribution was from other regions.
Q.How did the same-store sales performance compare to overall retail performance for Kappa?
How did the same-store sales performance compare to overall retail performance for Kappa?
Same-store sales, excluding Kappa Kids and Japan, achieved a 'mid-to-high' single-digit growth year on year. The overall retail performance of Kappa stores, however, saw a slightly stronger high single-digit growth.
Q.What is the primary business model of China Dongxiang Group regarding the Kappa brand?
What is the primary business model of China Dongxiang Group regarding the Kappa brand?
China Dongxiang Group designs, develops, markets, and wholesales branded sportswear in China. They hold all rights for the Kappa brand within China, Macau, and Japan, focusing on a comprehensive approach to the brand.
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