Sales of Indonesian Coffee in Italy Expected to Rise
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Indonesian Ambassador to Italy Esti Andayani targets economic growth of Indonesia-Italy investment and trade to rise 25 percent during her term of office in Rome.
“25 percent is the overall figure, yes, both in investment trade,” Esti said in Jakarta (15/4).
In 2015, the total of Italy investment realization reached US$ 97,99 million that made it the tenth largest investor in Indonesia. Based the data of Foreign Affair Ministry, the trade volume of both countries was US$ 3,82 billion with Indonesia’s surplus as much as US$ 433 million.
Esti said that coffee is the main commodity promoted in Italy. Its export is worth US$ 58,8 million or the third largest export after palm (US$ 975 million), and resin (US$ 93 million).
Esti claimed to have prepared a number of strategies to draw the attention of Indonesian coffee exporters to Italian market, one of which is by means of integrated promotion through participating in annual “World Tourism Expo” in Italy.
“Well, tourism here not only promotes the place, but also everything, including coffee,” she added.
Questions & Answers
Q.What was the total trade volume between Indonesia and Italy in 2015?
What was the total trade volume between Indonesia and Italy in 2015?
In 2015, the trade volume between the two countries reached US$3.82 billion. Indonesia recorded a trade surplus of US$433 million within this total figure.
Q.What is the targeted percentage increase for economic growth between Indonesia and Italy?
What is the targeted percentage increase for economic growth between Indonesia and Italy?
Ambassador Esti Andayani aims for a 25 percent rise in overall economic growth. This target encompasses both investment and trade between Indonesia and Italy during her term in office.
Q.What was the value of Italy's investment in Indonesia in 2015?
What was the value of Italy's investment in Indonesia in 2015?
In 2015, Italy's investment in Indonesia totalled US$97.99 million. This made Italy the tenth largest investor in Indonesia for that year.
Q.How does Ambassador Esti Andayani plan to promote Indonesian coffee in Italy?
How does Ambassador Esti Andayani plan to promote Indonesian coffee in Italy?
Esti plans to use integrated promotion strategies to attract Indonesian coffee exporters. One key method is participating in Italy's annual "World Tourism Expo," where coffee will be promoted alongside tourism.
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