Sales of Indonesian Coffee in Italy Expected to Rise

Indonesian Ambassador to Italy Esti Andayani targets economic growth of Indonesia-Italy investment and trade to rise 25 percent during her term of office in Rome.

“25 percent is the overall figure, yes, both in investment trade,” Esti said in Jakarta (15/4).

In 2015, the total of Italy investment realization reached US$ 97,99 million that made it the tenth largest investor in Indonesia. Based the data of Foreign Affair Ministry, the trade volume of both countries was US$ 3,82 billion with Indonesia’s surplus as much as US$ 433 million.

Esti said that coffee is the main commodity promoted in Italy. Its export is worth US$ 58,8 million or the third largest export after palm (US$ 975 million), and resin (US$ 93 million).

Esti claimed to have prepared a number of strategies to draw the attention of Indonesian coffee exporters to Italian market, one of which is by means of integrated promotion through participating in annual “World Tourism Expo” in Italy.

“Well, tourism here not only promotes the place, but also everything, including coffee,” she added.