Saint Laurent opens debut Australia store in Melbourne
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Saint Laurent has opened its first Australian store in Melbourne. Located in the Chadstone shopping centre – the luxury mall already home to the likes of Balenciaga, Chanel and Fendi – the new Saint Laurent boutique sells both men’s and women’s collections and accessories and footwear, under the creative direction of Anthony Vaccarello.
With a monochrome and minimalist facade, the Art Deco-inspired store mirrors the French fashion house’s universal aesthetic.
Key design features include white statuarietto, black silk marble floors and walls, and nickel-plated brass furniture.
Known as Australia’s fashion capital, Melbourne is fast becoming the go-to hub for luxury brands looking to set up shop in Australia.
In recent years, Chadstone has attracted big names Givenchy, The Kooples, RED Valentino and Loewe to its retail junction.
Earlier in the month, Saint Laurent also announced it is stepping up its e-commerce efforts in China to sell products on a new online platform launched jointly by British luxury e-tailer Farfetch with e-commerce giant JD.com.
In the second quarter, Kering-owned Yves Saint Laurent posted comparable sales growth of 23.7%, against average expectations of 25% growth.
Questions & Answers
Q.What items are available for purchase at the new Saint Laurent store in Melbourne?
What items are available for purchase at the new Saint Laurent store in Melbourne?
The new Saint Laurent boutique in Melbourne sells both men's and women's collections, along with accessories and footwear. These items are available under the creative direction of Anthony Vaccarello.
Q.What is the design aesthetic of the new Saint Laurent store in Chadstone?
What is the design aesthetic of the new Saint Laurent store in Chadstone?
The store features a monochrome and minimalist facade, inspired by Art Deco design, which reflects the brand's universal aesthetic. Key design elements include white statuarietto, black silk marble floors and walls, and nickel-plated brass furniture.
Q.How did Yves Saint Laurent perform in terms of comparable sales growth recently?
How did Yves Saint Laurent perform in terms of comparable sales growth recently?
Kering-owned Yves Saint Laurent reported comparable sales growth of 23.7% in the second quarter. This figure was slightly below the average market expectations, which anticipated 25% growth for the period.
Q.What other luxury brands have opened stores in Chadstone shopping centre recently?
What other luxury brands have opened stores in Chadstone shopping centre recently?
Chadstone shopping centre has attracted several other luxury brands in recent years. These include Givenchy, The Kooples, RED Valentino, and Loewe, joining existing high-end retailers like Balenciaga, Chanel, and Fendi.
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