Saint Laurent opens debut Australia store in Melbourne

Saint Laurent has opened its first Australian store in Melbourne. Located in the Chadstone shopping centre – the luxury mall already home to the likes of Balenciaga, Chanel and Fendi – the new Saint Laurent boutique sells both men’s and women’s collections and accessories and footwear, under the creative direction of Anthony Vaccarello.

With a monochrome and minimalist facade, the Art Deco-inspired store mirrors the French fashion house’s universal aesthetic.

Key design features include white statuarietto, black silk marble floors and walls, and nickel-plated brass furniture.

Known as Australia’s fashion capital, Melbourne is fast becoming the go-to hub for luxury brands looking to set up shop in Australia.

In recent years, Chadstone has attracted big names Givenchy, The Kooples, RED Valentino and Loewe to its retail junction.

Earlier in the month, Saint Laurent also announced it is stepping up its e-commerce efforts in China to sell products on a new online platform launched jointly by British luxury e-tailer Farfetch with e-commerce giant JD.com.

In the second quarter, Kering-owned Yves Saint Laurent posted comparable sales growth of 23.7%, against average expectations of 25% growth.