Sainsbury’s is in Hong Kong

Hong Kong residents with a craving for good honest British eats, today is your lucky day – Sainsbury’s quality UK groceries have finally arrived in Hong Kong, at Market Place by Jasons.

Over 200 Sainsbury’s top quality daily essentials and indulgent products are now exclusively available at Market Place by Jasons and other Dairy Farm stores in Hong Kong. From classically British biscuits, coffee and jams, to 100% fruit juices and frozen vegetables, to family-friendly snacks, cereal and lots more, shoppers will be able to enjoy a wide assortment of authentic British foodstuff. Every product is stringently quality-tested in the UK and free from genetically modified ingredients.

“We’ve put our ear to the ground Hong Kong, and the consensus is clear – shoppers want more choices of good quality food and trustworthy groceries sourced from around the globe,” explains Michael Han, General Manager, Upscale Stores and E-Commerce, Market Place by Jasons Hong Kong. “By introducing Sainsbury’s to Hong Kong for the very first time, we are fulfilling the Market Place by Jasons promise to help shoppers’ discover new products that support a healthy, happy lifestyle.”

Karen Whitworth, Director of New Business & International, Sainsbury’s, adds, “All our products are produced with integrity and quality, as they have been since Sainsbury’s was founded in 1869, and we’re delighted to offer our premium products to Hong Kong shoppers who want grocery items that are fantastic quality and great value. We’re proud to partner with Hong Kong’s vast and trustworthy network of Dairy Farm supermarkets, and we couldn’t be more thrilled to bring Sainsbury’s famously British foods to Hong Kong.”

Chef Burney, founder of Invisible Kitchen is collaborating with Market Place by Jasons to create four mouthwatering (and surprisingly easy!) recipes featuring Sainsbury’s best-of-British ingredients alongside premium favourites from Market Place by Jasons.

Inspired by the ingredient-driven, rustic style that defines modern British cuisine, each recipe was tailor-made in a cooking demonstration by Chef Burney and sampled by guests at the official Sainsbury’s launch on 12 May at Market Place by Jasons.

Now, Market Place by Jasons is sharing the chef’s delectable recipes with everyone in Hong Kong. Read on to discover them for yourself!

Shop Sainsbury’s now at Market Place by Jasons, ThreeSixty, Jasons ▪ Food & Living, and selected Wellcome supermarkets.