Sainsbury’s China doubling product range
In this article (5)
With the success of its trial with Tmall Global, Sainsbury’s China is doubling its product range.
Citing “increasing demand”, the British supermarket retailer is about to release 100 more items, such as tea bags, coffee and pasta.
“Chinese online shoppers are increasingly demanding high-quality international products,” says Sainsbury’s CFO John Rogers.
“Many customers also want to replicate tastes and occasions they have enjoyed or heard about through international travel. Products to make a British breakfast and English afternoon tea have therefore proved hits.”
Sainsbury’s started with Tmall last September, joining such British retailers as Asos, Burberry and fellow grocer Waitrose, which sell products on Alibaba’s Royal Mail online outlet.
Rogers says the trial with Tmall has taught the company much about China’s digital market, including the importance of sales.
Questions & Answers
Q.Which platform is Sainsbury's China using to sell its products online?
Which platform is Sainsbury's China using to sell its products online?
Sainsbury's China is selling its products through a trial with Tmall Global, which is part of Alibaba's Royal Mail online outlet. Other British retailers like Asos and Waitrose also use this platform.
Q.What types of new products will Sainsbury's be adding to its range in China?
What types of new products will Sainsbury's be adding to its range in China?
Sainsbury's is expanding its range with 100 more items, including tea bags, coffee, and pasta. Products for British breakfasts and English afternoon tea have been particularly popular with customers.
Q.Why is Sainsbury's choosing to double its product range in China?
Why is Sainsbury's choosing to double its product range in China?
The company is doubling its product range due to increasing demand from Chinese online shoppers for high-quality international products. Many customers want to experience tastes and occasions they have encountered through international travel.
Q.What has Sainsbury's learned from its experience in the Chinese digital market?
What has Sainsbury's learned from its experience in the Chinese digital market?
The trial with Tmall has provided Sainsbury's with valuable insights into China's digital market. This includes understanding the significant importance of sales within the online retail environment there.
Reader pulse
Sainsbury's China expansion:
19,318 votes so far