Saigon Co.op launches new concept Finelife in Ho Chi Minh City

Jan 10, 2020Updated May 19, 20251 min read

Vietnam retail group Saigon Co.op has launched a new supermarket concept, Finelife, in Ho Chi Minh City.

Located in the upmarket Ha Do Residential Area in District 10, Finelife occupies a 660sqm area, featuring more than 4000 premium items including organic food, cosmetics, utensils, garments and imported beverages.

Finlife supermarket also offers services such as free delivery with bill above VND200,000 (US$8.60) and bill payment at the store. The company plans to launch laundry service and spare battery renting this year.

Finelife supermarket is the first grocery brand in the country to employ new technologies such as automatic on-shelf price tags and self-checkout counters.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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