Sagara launches online Store Concept
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Tableware firm Sagara Inc has opened a global website after setting up a retail store in New York to market its environmentally conscious tableware for children.
The firm’s Reale brand, made from a new bioplastic raw material blended with native Japanese bamboo, is being made available for the first time across North America, including the US and Canada.
The company is scheduled to launch business-to-business and business-to-customer online sales in the territory next month, starting with sales through major department stores as well as retail outlets, online shops and other venues across North America dealing in baby and kid goods, interior products, gifts and other items.
Sagara embarked on developing Reale in 2014 and started selling the tableware in Japan in November 2016. As of March this year, the brand is on sale in Taiwan, Mainland China and Australia.
More than 20,000 Reale sets in total have been shipped up to this month. Its designs are inspired by traditional silverware in Europe and the US.
Questions & Answers
Q.What is the primary material used to create Sagara's Reale tableware products?
What is the primary material used to create Sagara's Reale tableware products?
The Reale brand tableware is crafted from a new bioplastic raw material. This material is blended with native Japanese bamboo, creating an environmentally conscious product suitable for children's use.
Q.When did Sagara Inc first introduce its Reale tableware products to the Japanese market?
When did Sagara Inc first introduce its Reale tableware products to the Japanese market?
Sagara Inc began selling its Reale tableware products in Japan in November 2016. The company had embarked on the development of the Reale line in 2014, leading up to its domestic launch.
Q.Which new markets has Sagara's Reale brand expanded into this year, prior to its North American launch?
Which new markets has Sagara's Reale brand expanded into this year, prior to its North American launch?
As of March this year, the Reale brand is available in Taiwan, Mainland China, and Australia. This expansion precedes the upcoming business-to-business and business-to-customer online sales in North America.
Q.How will Sagara distribute its Reale products in North America, and through which channels?
How will Sagara distribute its Reale products in North America, and through which channels?
Sagara will launch business-to-business and business-to-customer online sales in North America next month. Products will be sold through major department stores, retail outlets, online shops, and other venues dealing in baby goods, interior items, and gifts.