Sa Sa opens JD.com flagship

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Sa Sa International says its online arm sasa.com will launch a Sa Sa flagship store on JD.com’s eCommerce platform, JD Worldwide .
The move opens the way for more than 100 million JD shoppers to access Sa Sa products in the Mainland as well as in Hong Kong.
“As a leading cosmetics retailing group in Asia, Sa Sa has been striving its best to provide quality products, best value and professional service to its customers,” said the company in a statement.
“To flexibly respond to the huge demand from Mainland Chinese customers for cosmetics products and the increasing popularity of eCommerce in the mainland, the group proactively expands its eCommerce business in China through sasa.com and continues to improve its service, making every effort to offer a better shopping experience for more consumers.”
JD.com is China’s largest online direct sales company with over 100 million active users. Its online shopping mall is content-rich, user-friendly and trustworthy and has an efficient delivery service.
Sa Sa and JD.com say they share a common mission to provide consumers with the best shopping experience, which put the two parties together in forming this partnership.
Dr Guy Look, CFO & executive director of Sa Sa, said: “By launching a flagship store on JD Worldwide, sasa.com will expand its customer reach in China, while over a hundred million JD users will be able to enjoy direct access to Sa Sa’s wide selection of globally renowned cosmetic and skincare brands.
“We believe that the strengths of Sa Sa and JD will complement each other to realise synergies in this win-win partnership. We are looking forward to working with them to deliver a premium online shopping experience to customers throughout China.”
Questions & Answers
Q.Which specific platform on JD.com will host the new Sa Sa flagship store?
Which specific platform on JD.com will host the new Sa Sa flagship store?
The Sa Sa flagship store will be launched on JD.com’s eCommerce platform, JD Worldwide. This particular platform is part of JD.com's broader online shopping mall, which is described as content-rich and user-friendly.
Q.What is the primary motivation for Sa Sa expanding its eCommerce business in China?
What is the primary motivation for Sa Sa expanding its eCommerce business in China?
Sa Sa is responding to significant demand from Mainland Chinese customers for cosmetics and the growing popularity of eCommerce in the region. The group aims to proactively improve its service and offer a better shopping experience for more consumers.
Q.How many potential new customers will Sa Sa be able to reach through this partnership?
How many potential new customers will Sa Sa be able to reach through this partnership?
The partnership opens the way for over 100 million JD shoppers to access Sa Sa products. This expands Sa Sa's customer reach significantly in China, including those in the Mainland and Hong Kong.
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