S. Korea firms diversify exports to India
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South Korean companies are pumping up their efforts to diversify export items to India as they seek to tap deeper into Asia’s third-largest economy, industry sources said Friday.
So far, South Korean companies have focused on such manufacturing sectors as autos, chemicals, electronics, steel and machinery, but their recent push represents a strategy of finding new growth engines in India with great growth potential.
Leading the pack are South Korean food companies and fruit growers, which are eager to discover new revenue sources in the fast-growing economy with a population of 1.3 billion, the world’s second-largest after China.
In March, Ottogi Co., South Korea’s second-largest maker of instant noodles called “ramyeon,” started exporting a veggie noodle product to India, targeting Indian vegetarians who make up nearly 30 percent of the country’s population.
Years earlier, South Korean instant noodle makers tried to make forays into the Indian market, but they fell by the wayside due to strict labeling rules and other regulations.
Ottogi, however, had carried out a thorough survey of Indians’ tastes and the country’s food laws since 2016, with its latest veggie ramyeon obtaining a certificate from the food safety regulator here.
The veggie noodle product is currently on sale not only at large stores in New Delhi and Mumbai but also at restaurants frequented by Indians, according to Ottogi.
“India is expected to grow into an instant noodle market worth 1 trillion won ($890 million) by 2020. Initially, Ottogi aims to export 10 billion won worth of ramyeon to India by that year,” a company official said.
Instant noodles are not the only product of note. South Korea has also recently succeeded in exporting pears to India.
According to the local daily Economic Times, the Indian government recently gave the go-ahead to imports of South Korean pears and other fruits. South Korean pears will be sold to consumers after being treated in low temperatures and fumigated.
““India is expected to grow into an instant noodle market worth 1 trillion won ($890 million) by 2020.”
“Pears will become the first South Korean fruit imported into India. The move will give more options to Indian consumers,” a local food industry source said.
India imported $15.2 million worth of pears between April 2017 and February 2018, mainly from the United States, the Commonwealth of Independent States and South Africa.
In addition, Lotte Confectionery Co., a key food unit of South Korean retail giant Lotte Group, currently operates a factory in Noida, northern India.
Orion Corp.’s Choco Pie cake and other South Korean food products are also popular among Indian consumers. Choco Pie — an individually-wrapped, chocolate-covered, marshmallow-filled snack cake — sells in other foreign countries, including China and Russia.
On top of South Korean foodmakers’ push into the subcontinent, companies already operating in India are redoubling efforts to upgrade their businesses by exploring new areas and taking other measures, the New Delhi office of the Korea Trade-Investment Promotion Agency (KOTRA) said.
“Automakers are shifting their focus to electric cars, while manufacturers of electronics and electric goods are seeking localization of parts production in a departure from complete knock-down (CKD) kits,” a KOTRA official said.
According to informed sources, shipbuilding and startups have emerged as promising industrial sectors as the Indian government has put forward a set of measures to boost those areas.
Despite India’s support measures, South Korean companies are still confronted with a poor environment for corporate establishment and living in the country, they added.
Questions & Answers
Q.Which South Korean food company has recently launched a noodle product in India and how did they prepare for this market entry?
Which South Korean food company has recently launched a noodle product in India and how did they prepare for this market entry?
Ottogi Co., South Korea’s second-largest instant noodle maker, started exporting a veggie noodle product in March. They conducted a thorough survey of Indian tastes and food laws since 2016, obtaining a food safety certificate for their product.
Q.What is the expected market value for instant noodles in India by 2020 and what is Ottogi's initial export goal?
What is the expected market value for instant noodles in India by 2020 and what is Ottogi's initial export goal?
India's instant noodle market is expected to reach 1 trillion won ($890 million) by 2020. Ottogi initially aims to export 10 billion won worth of ramyeon to India by that same year.
Q.Aside from food products, what other export item has recently received approval for import into India?
Aside from food products, what other export item has recently received approval for import into India?
The Indian government recently approved the import of South Korean pears and other fruits. This makes pears the first South Korean fruit to be imported into India, following treatment in low temperatures and fumigation.
Q.What new strategies are South Korean companies already operating in India implementing, beyond food exports?
What new strategies are South Korean companies already operating in India implementing, beyond food exports?
Automakers are focusing on electric cars, while electronics and electric goods manufacturers are seeking localization of parts production. Shipbuilding and startups are also emerging as promising sectors for investment and growth.
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