RSH launching Old Navy in Malaysia with KL store

With distributor RSH, fashion label Old Navy will open its first store in Malaysia at the end of this month.

RSH regional marketing and communications manager Roy Lan says the brand will launch a “robust” integrated campaign to raise awareness among consumers of the arrival of Old Navy in Malaysia.

Its store will be in the 1 Utama Shopping Center in Kuala Lumpur.

Launched in 1994, Old Navy offers fashion essentials for families. It became the first retailer in the US to reach $1 billion in annual sales in less than four years, and is part of the Gap portfolio of brands, which also includes Athleta, Banana Republic and Intermix.

With an 800 sqm layout, the new store will offer apparel and accessories collections for men, women, children and babies.

Its launch in Malaysia follows its entry into Indonesia this year.

“In the next five years, if everything goes according to plan, we should have 10 stores in Indonesia and five stores in Malaysia,” says Lan.

Malaysia is the seventh franchise market expansion for Old Navy. In launched its first franchised stores in the Philippines two years ago, and has since opened in four Middle East countries. Its move into Southeast Asia builds on the success Gap and Banana Republic have experienced since entering the market in 2007.