Rotary Watches opens first China boutique
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Since launching in China last Summer Rotary has opened 24 Rotary shop in shops strengthening the brands presence in the market.
The 107 sq ft boutique complete with tailor made fixtures and fittings, Rotary’s full range is displayed in the Poly shopping Mall boutique.
The brand continues to prove in China with its mid-market price range and is committed to an aggressive shop in shop roll out plan for 2016.
Rotary anticipates 150-200 points of sale in People’s Republic of China by the end of 2016.
Questions & Answers
Q.What is Rotary's current retail footprint in China since launching there last summer?
What is Rotary's current retail footprint in China since launching there last summer?
Since launching last summer, Rotary has opened 24 shop-in-shops across China. This expansion has strengthened the brand's presence in the market and complements their new boutique.
Q.Where is Rotary's first standalone boutique located and what is its size?
Where is Rotary's first standalone boutique located and what is its size?
The first Rotary boutique is located in the Poly Shopping Mall. It is a 107 square foot space featuring tailor-made fixtures and fittings, displaying the brand's full range of watches.
Q.What are Rotary's expansion plans for China by the end of 2016?
What are Rotary's expansion plans for China by the end of 2016?
Rotary is committed to an aggressive shop-in-shop rollout plan for 2016. They anticipate having between 150 and 200 points of sale in the People's Republic of China by the end of the year.
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