Rolls-Royce to bring limited-edition model to Korea

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Rolls-Royce Motor Cars, the luxury car brand under the BMW Group, said Wednesday it will introduce one of its 35 limited-edition Silver Ghost Collection models in South Korea this month. Rolls-Royce made the limited edition cars to pay homage to the original Silver Ghost from the early 1990s. The car makes use of real silver accents in its interior and exterior to set it apart.
The forest green-colored limited version to be sold in Seoul carries the phrases “Silver Ghost Since 1907” and “Silver Ghost Collection – One of Thirty-Five” in the car’s interior, the company said in a statement.
Rolls-Royce began selling its vehicles in Korea 15 years ago. Its current lineup includes the Phantom, Ghost, Wraith, Dawn and Cullinan.
In 2018, the carmaker sold 123 Rolls-Royce vehicles in Korea, up 43 percent from 86 a year earlier, according to the Korea Automobile Importers and Distributors Association.
Prices and other details were not provided for the limited-edition model.
Questions & Answers
Q.Why did Rolls-Royce create the Silver Ghost Collection?
Why did Rolls-Royce create the Silver Ghost Collection?
Rolls-Royce manufactured the limited edition cars to honour the original Silver Ghost from the early 1990s. The vehicles feature real silver accents inside and out to distinguish them.
Q.What unique markings does the specific Silver Ghost model coming to Seoul feature?
What unique markings does the specific Silver Ghost model coming to Seoul feature?
The forest green limited edition car destined for Seoul includes the phrases 'Silver Ghost Since 1907' and 'Silver Ghost Collection, One of Thirty-Five' within its interior.
Q.When did Rolls-Royce start selling cars in Korea and how many did they sell last year?
When did Rolls-Royce start selling cars in Korea and how many did they sell last year?
Rolls-Royce began selling its vehicles in Korea 15 years ago. In 2018, the carmaker sold 123 vehicles there, which was a 43 percent increase from the previous year.
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