Skip to content
RetailNews Asia
Automotive

Rolls-Royce to bring limited-edition model to Korea

By Mei Ling Tan
1 min read
Rolls-Royce to bring limited-edition model to Korea
Rolls-Royce to bring limited-edition model to Korea

Rolls-Royce Motor Cars, the luxury car brand under the BMW Group, said Wednesday it will introduce one of its 35 limited-edition Silver Ghost Collection models in South Korea this month. Rolls-Royce made the limited edition cars to pay homage to the original Silver Ghost from the early 1990s. The car makes use of real silver accents in its interior and exterior to set it apart.

The forest green-colored limited version to be sold in Seoul carries the phrases “Silver Ghost Since 1907” and “Silver Ghost Collection – One of Thirty-Five” in the car’s interior, the company said in a statement.

Rolls-Royce began selling its vehicles in Korea 15 years ago. Its current lineup includes the Phantom, Ghost, Wraith, Dawn and Cullinan.

In 2018, the carmaker sold 123 Rolls-Royce vehicles in Korea, up 43 percent from 86 a year earlier, according to the Korea Automobile Importers and Distributors Association.

Prices and other details were not provided for the limited-edition model.

Weekly Briefing

Asia's retail intelligence, in your inbox

We respect your inbox as much as we value your time. That's why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.

Protected by a quick human check. No spam, ever.