Rodenstock to introduce new Porsche Design products

Rodenstock, the German manufacturer of ophthalmic lenses and spectacles frames, will be introducing products from Porsche Design’s sunglasses range at this year’s TFWA Asia Pacific Exhibition & Conference in Singapore.

The company has secured a licensing agreement to sell some of the top pieces from Porsche Design’s eyewear collections in travel-retail, as it looks to build its business in the Asia Pacific region.

These include Porsche Design’s P-8479 model, a classic sunglasses design featuring an ultra-light titanium frame and high-quality shield lenses.

Rodenstock will also be introducing several other brand new models from Porsche Design to the Asia Pacific travel-retail market for the first time including the Iconic Laser Cut P-8663 with a 100% titanium frame and cut-outs in the side areas of the middle section, an exclusive model from the 911 series. As with all models, the characteristic Porsche Design logo is engraved in the titanium temples by means of a special laser technique.

Also being introduced is the Ti-Namic, which has the striking shape of titanium temples, reflecting the side air intakes of sports cars; made possible through a modern 3D pressing process.

Finally, travel-retail buyers will get the chance to view a new Porsche Design limited special edition “40Y” of its P-8478 model, created for Porsche Design Eyeware’s 40th anniversary and featuring a gold-coloured nose bridge and four pairs of interchangeable lenses in blue gradient, brown, olive/silver mirrored and mercury/silver mirrored.

Rodenstock Head of Travel Retail Petra Eckhardt-Koestler said: “We are absolutely thrilled to have become a member of TFWA and to be exhibiting at the TFWA Asia Pacific show for the first time this year.

“It is a clear demonstration to our customers of our commitment to building our travel-retail presence both in this region and globally. We very much look forward to meeting our existing and new clients in Singapore.”