Robinsons expands loyalty card program

Filipino retailer Robinsons Retail Holdings expects to boost the ranks of its loyalty program membership beyond 1 million by the year’s end after forging a new partneship with Caltex.

Robinsons, the Philippines second largest retail group, says its Robinsons Rewards Card membership has grown rapidly throughout the last year to about 850,000 now. At the current growth rate, it is on track to reach the new milestone within this year.

RRHI president and COO Robina Gokongwei-Pe said a new  partnership with Chevron Philippines (Caltex), will help build critical mass. It is the first non-Robinson retail brand to join the program.

Robinsons Rewards Card holders can now earn points through purchasing fuel and other products at Caltex stations and points can be redeemed and used as a discount card to 21 Robinsons Retail brands as well as in Caltex stations nationwide.

The other Robinsons Retail brands are Robinsons Department Store, Robinsons Supermarket, Robinsons Selections, Robinsons Easymart, Robinsons Appliances, Toys “R” Us, Handyman, True Value, AM Builders Depot, Daiso Japan, Topshop, Topman, Dorothy Perkinsm Miss Selfridge, Warehouse, River Island, Shana, G2000, Shiseido, and Benefit.