Rituals Hong Kong Store About To Open
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The first standalone Rituals Hong Kong store is slated for opening in July as the Dutch cosmetics retailer ramps up its presence in Asia.
The company has promoted business development manager of travel retail, Marjet de Vlieger, as head of travel retail Apac. She will take up the newly created role on July 1 and relocate to the city in January. A Rituals Hong Kong office and warehouse are set to open next month.
Until now, Rituals has only been sold in the region through concessions, including one at the T Galleria by DFS stores on Kowloon’s Canton Road. But that is about to change. Along with the Hong Kong store, the first in Asia, Rituals plans 10 new points of sale in the region, including a debut in South Korea.
“Opening the Hong Kong office and warehouse facility is a major investment and steps forward as we look to convert the Asia opportunity,” said Rituals director of travel retail Neil Ebbutt.
“For Rituals, travel retail is leading the way in building the brand’s presence in Asia, which not only shows the power of the channel but also allows airports and retailers to better differentiate themselves by being the gateway into the Rituals world.
“Our vision is to build a truly global lifestyle brand and we’re ready to capitalize on this travel retail-first approach,” he said.
Rituals has a five-year plan to build sales across Asia encompassing travel retail, standalone stores, and e-commerce. It will seek partnerships with airlines and hotels through a network of distributors.
Questions & Answers
Q.Who will lead Rituals' travel retail expansion in the Asia-Pacific region?
Who will lead Rituals' travel retail expansion in the Asia-Pacific region?
Marjet de Vlieger, formerly business development manager for travel retail, has been promoted to head of travel retail Apac. She will begin her new role on July 1 and relocate to Hong Kong in January.
Q.What is Rituals' strategy for expanding its brand presence across Asia?
What is Rituals' strategy for expanding its brand presence across Asia?
Rituals plans a travel retail-first approach, seeing it as the gateway to building its brand in Asia. This will be supported by standalone stores and e-commerce, with partnerships sought with airlines and hotels.
Q.Where else in the region, besides Hong Kong, does Rituals plan to open new points of sale?
Where else in the region, besides Hong Kong, does Rituals plan to open new points of sale?
Rituals plans to open ten new points of sale across the region, including its first debut in South Korea. The article does not specify any other exact locations beyond this.
Q.When will the Rituals Hong Kong office and warehouse become operational?
When will the Rituals Hong Kong office and warehouse become operational?
A Rituals Hong Kong office and warehouse are scheduled to open next month. This infrastructure is considered a major investment for the company's expansion into Asia.