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Rising sales at department stores suggest recovery of retail sector

By Aiko Tanaka
1 min read
In this article (5)

South Korea’s major department store chains saw their sales move up 2.4 percent in the first quarter from a year earlier, government data showed Sunday, indicating a recovery may be under way in the retail sector.

According to the data compiled by the Ministry of Trade, Industry and Energy, South Korea’s top three department store brands — Lotte, Hyundai and Shinsegae — saw their sales improve in the January-March period from a year earlier, recovering from the 1.2 percent on-year drop posted for all of 2015.

Last year, local department stores suffered a drop in performances due to the outbreak of the Middle East Respiratory Syndrome (MERS) here, which induced South Koreans to avoid crowded areas and stay indoors.

The department stores also saw their sales advance 4.3 percent on-year in April. While sales dropped 2.7 percent on-year in May, they still were better than at large-sized supermarket chains, which suffered a 6.3 percent drop in sales over the cited period.

Industry watchers said the recovery may give birth to a new department store branch with annual sales of 1 trillion won (US$879 million).

Last year, only three branches managed to post annual sales above 1 trillion won, with two of them being Lotte and the other Shinsegae.

“As the sales of large branches are recovering, and as department stores are aggressively rolling out renewal projects, it is believed that the number of the so-called 1 trillion-won club branches will increase,” an industry watcher said.

 

Questions & Answers

Q.

Which department store brands are included in the government data?

A.

The Ministry of Trade, Industry and Energy's data covers South Korea's top three department store brands. These are Lotte, Hyundai, and Shinsegae.

Q.

What caused department store sales to drop in 2015?

A.

Department stores experienced a drop in performance during 2015 due to the outbreak of Middle East Respiratory Syndrome (MERS). This led South Koreans to avoid crowded places and remain indoors.

Q.

How did department store sales in May compare to large-sized supermarket chains?

A.

While department store sales dropped 2.7 percent on-year in May, their performance was still better than large-sized supermarket chains. Supermarket chains saw a 6.3 percent drop in sales during the same period.

Q.

What is expected to happen to the number of department store branches with annual sales over 1 trillion won?

A.

Industry watchers anticipate an increase in the number of branches achieving annual sales over 1 trillion won. This is due to recovering large branch sales and aggressive renewal projects by department stores.

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