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Rimowa opens in Tokyo first stand-alone store in Japan

By Wei ZhangJapan
1 min read
Rimowa new store in Tokyo 3
Rimowa new store in Tokyo 3
In this article (5)

Rimowa Japan has opened its first standalone store in Tokyo. The luxury luggage brand’s new 900sqm outlet in Ginza features a minimalist decor focused on a spiral staircase backed by a backdrop of basketweave, recalling a traditional Japanese craft design aesthetic. Rimowa Japan says the store is equipped to perform simple repairs, with staff speaking both English and Chinese, to cater for the tourist market.

A heritage brand founded in Cologne, Germany, more than a century ago, the brand is primarily known for its aluminium and polycarbonate suitcase lines. LVMH owns a controlling 80 per cent stake in the brand.

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Questions & Answers

Q.

What is the new store's approximate size and where is it located in Tokyo?

A.

The new Rimowa standalone store is located in Ginza, Tokyo. It covers an area of 900 square metres, making it a substantial retail space for the luxury brand.

Q.

Which specific design elements are highlighted in the new store's interior?

A.

The store's interior features a minimalist decor. A notable design element is a spiral staircase, which is complemented by a basketweave backdrop, reflecting a traditional Japanese craft aesthetic.

Q.

What services and language capabilities are available at the Tokyo store to assist customers?

A.

The store is equipped to perform simple repairs for customers. Also, staff members are proficient in both English and Chinese, specifically to cater to the expected tourist market visiting the area.

Q.

Who currently owns a majority share in the Rimowa brand?

A.

LVMH holds a significant controlling interest in Rimowa. The luxury conglomerate owns an 80 per cent stake in the brand, which was founded over a century ago in Germany.

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