Skip to content
Living

Rimowa opens Hong Kong flagship

By Maria Santos
1 min read
rimowa 1
rimowa 1
In this article (5)

Premium luggage brand Rimowa has opened its first flagship store in Hong Kong, located at Lee Gardens. Occupying 192sqm, the store offers a selection of premium luggage, including the Original, Classic, Essential, and Hybrid collections

The store’s facade features floor-to-ceiling glass windows and strong vertical lines incorporating lighting that “pays homage to the brand’s renowned groove design while also evoking the densely packed, iconic skyline of Hong Kong,” the company said.

The Rimowa Lee Gardens store interior follows the minimalist design, using modern elements such as a bold pink ceiling, grey walls and floor, metallic displays, and contemporary track lighting.

The store features a ‘sticker wall’ made from mirrored vertical metal panels. The design resembles a traditional Chinese painting known for its hanging scrolls. The sticker collection celebrates cities from across the globe and designs created in collaboration with the brand’s worldwide network of artists.

Rimowa Lee Gardens also houses a Client Care counter where customers can schedule product servicing, and receive and inspect repaired luggage.

Questions & Answers

Q.

What is the new store's physical size and exact location?

A.

The new Rimowa flagship store occupies 192 square metres and is located in Lee Gardens, a well-known shopping and commercial complex in Hong Kong.

Q.

Which specific luggage collections are available at the Hong Kong flagship store?

A.

The store offers a selection of premium luggage, including the Original, Classic, Essential, and Hybrid collections, catering to various customer preferences for their travel needs.

Q.

What unique design features does the interior of the new Rimowa store include?

A.

The store's interior follows a minimalist design with modern elements such as a bold pink ceiling, grey walls and floor, and metallic displays. It also features a 'sticker wall' resembling a traditional Chinese painting.

Q.

Does the new store offer any after-sales services for customers?

A.

Yes, the Rimowa Lee Gardens store houses a Client Care counter. Customers can schedule product servicing there, and also receive and inspect their repaired luggage.

Reader pulse

What is the key takeaway from Rimowa's HK flagship?

21,367 votes so far

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready