Ricoh India opens first flagship

Printing and document solutions specialist Ricoh India has opened its first Indian flagship store at Lucknow.

The Japanese brand says the new retail facility is an effort to “strengthen consumer experience and engagement”.

Ricoh Brand Stores are conceptualised as “the ultimate retailing experience that synchronises with innovation, quality and excellence”.

The company says the flagship will give the company, better insight into customer needs and help it to come up with customised products and solutions. The Lucknow Store will display the copiers, projectors, cameras, binoculars, and visual communication products, laser printers as well as toner and genuine refills.

At the Ricoh India store, customers can experience the recently launched, Ricoh Theta m15, a spherical camera that captures the space around you with just one touch. The camera range also includes the Pentax K-500, an entry-level DSLR, all weather and all-purpose underwater camera WG4 among many other products.

Ricoh India says it has ventured into this brand store to have greater visibility and offer customers an easy access to products and technologies.

“Through its retail stores, Ricoh wants to enhance customer experience of the technology products and also to cater to the B2C Segment. The brand shop will complement the Ricoh eStore, so that the consumers can make the most of the Ricoh one-stop printing and imaging solutions.

Manoj Kumar, CEO and MD of Ricoh India said more brand stores are planned for key markets along with a strategy to expand its channel partner base.

“We are also working with various large format retail stores to expand our presence across the country. Our expansion strategy has fetched us tremendous growth and added to company’s bottom line.”

The brand’s turnover has doubled in the first quarter of this year compared to the same period last year.