Rick Owens x Birkenstock launched second collaboration range in HK pop up
In this article (4)
Fashion designer Rick Owens has launched his second collaboration with footwear firm Birkenstock, with pop-ups expected in Hong Kong and Shanghai. The Rick Owens x Birkenstock collection debuted exclusively at Le Bon Marche in Paris, and will not be available online until February 8. The pop-ups in Hong Kong and Shanghai are scheduled for January 23 and 25.
“The brief for the set design was Mayan pyramids”, said Owens.
All the various styles of the collection, including sandals featuring metallic foil and leather, are on display at the pop-up on blocks of raw black cork.
Questions & Answers
Q.When will the Rick Owens x Birkenstock collection become available to purchase online?
When will the Rick Owens x Birkenstock collection become available to purchase online?
The new collaboration range, which debuted exclusively at Le Bon Marche in Paris, will not be available for online purchase until February 8. This allows for initial in-person sales at pop-ups.
Q.What is the design inspiration behind the pop-up stores for the new collection?
What is the design inspiration behind the pop-up stores for the new collection?
Fashion designer Rick Owens stated that the brief for the set design of the pop-up stores was based on Mayan pyramids. This aesthetic is likely reflected in the display of the collection.
Q.What kind of materials are featured in the new Rick Owens x Birkenstock collection sandals?
What kind of materials are featured in the new Rick Owens x Birkenstock collection sandals?
The collection includes sandals made with metallic foil and leather, offering a distinctive look. These styles are being displayed on blocks of raw black cork at the pop-up locations.
Reader pulse
Is Birkenstock's luxury push working?
24,387 votes so far